MCBC Community MCBC is a Proud Partner of the Eyes Up Ross Valley Campaign

Marin County Bicycle Coalition is proud to be a part of the grassroots safe driving campaign: Eyes Up Ross Valley!

The purpose of the Eyes Up campaign is to raise awareness and encourage community members to:

• Keep their eyes up and pay attention while driving, biking, or walking on roads

• Never drive under the influence of alcohol or other drugs, including marijuana

• Drive within the legal speed limit on neighborhood streets; slower near schools and crosswalks

• Never text or use the internet while driving or crossing the road

• Be patient with, and considerate of, fellow drivers, bikers, and pedestrians.

Participating groups–including Safe Routes to School, the Towns of San Anselmo and Fairfax, Supervisor Katie Rice’s office at County of Marin, San Domenico School, Sleepy Hollow Homes Association, Marin County Bicycle Coalition, local law enforcement, as well as numerous non-profit organizations, small businesses, and community volunteers within the Ross Valley–are working together to raise awareness and increase the safety of local streets.

Marin is ranked 11th worst among 58 California counties in collisions where speeding is a factor and has the second highest collision rate involving bicycles of any other County in California (CA Office of Traffic Safety, 2015).

Please join the effort by following the Eyes Up Ross Valley Facebook and Instagram pages and posting on your own social media! The campaign will post new messages every Monday for the duration of the campaign (8/12-10/7). Week one messaging is all about asking folks to slow down:

• Eyes Up Slow Down. Speed limits are put in place to protect all road users.  

• 30% of Marin crashes are due to unsafe speeds! 

If you see any good photo ops near Eyes Up signs or related to good Eyes Up examples, please do snap your own photos and post, tagging our pages and using the hashtag #EyesUpRossValley.

Thank you for doing your part to make our community streets safer for all!

Remember to share the road, safely – and with your Eyes Up.