Throughout Marin county and the greater bay area, businesses, organizations and individuals continue to recognize the key role that a person on a bicycle can play in improving our community. As a small “thank-you” for their enthusiasm for MCBC efforts, we will be highlighting a variety of key sponsors that play an integral role in supporting the MCBC Experience…
At Backroads, we simply can’t imagine a better way to immerse yourself in the life of a region, to explore hidden corners and appreciate local culture while enjoying the benefits and enormous satisfaction of traveling under your own power. These are experiences unavailable from behind the wheel of a car, or on a train or a tour bus. Active travel is, at its heart, a way of connecting more authentically with the world. Sure, Backroads provides amazing trip leaders, superb accommodations and meals, and unique travel opportunities inaccessible to most. But all of our comprehensive planning and support is aimed at something far simpler: bringing our guests the immediate, highly personal satisfaction of discovering a new world on their own terms.
We embrace this philosophy in our Berkeley office as well, where we incentivize staff to commute by bike with a program designed to help the environment, encouraging weekly lunchtime rides into the Berkeley hills and partially subsidizing staff participation in local charity cycling events. We also participate in larger non-profit efforts aimed at improving the lives of the people who call our travel destinations home, like World Bicycle Relief, the National Parks Conservation Association and Leave No Trace, as well as others.
For nearly 40 years, Backroads has been setting the stage for unique and personal travel experiences in every corner of the globe—raising the bar that all such travel should aspire to. And while it may sound like boasting, we don’t think anyone does it better.
Look for more profiles of supporting businesses and companies that are a key part of the MCBC Experience and sponsor our efforts to advance the common good of cycling for a better Marin.
Editor’s Note: These interviews represent the words and opinions of the featured sponsor. As such, the views expressed in this profile do not necessarily reflect the opinions or policies of the Marin County Bicycle Coalition.